The Guiding Question
At Taizi, “Whither goest thou?” is not a question but an invitation to reflect on your journey.
It speaks to purpose, refinement, and the pursuit of excellence that defines our baijiu. Crafted from New Zealand’s purest waters and shaped by centuries of Chinese tradition, Taizi embodies the harmony between heritage and innovation.
Inspired by Sam Lu’s belief that within every heart lies honor and glory, gifted by the Creator, we walk with those who seek meaning in every step.
Whither goest thou?
Wherever your path leads, may Taizi accompany you with elegance, purpose, and grace.
Whither goest thou?
An ancient question. A modern journey.
“Whither goest thou?” means “Where are you going?” For Taizi, it speaks not of place but of purpose. A reminder that every journey can be guided by heritage, elegance, and refinement.
Taizi is the first Western-made baijiu, crafted in Christchurch with Southern Alps water and an 1850s copper still. It embodies heritage, scarcity, and nobility. With every sip, Taizi invites you to pause and ask: Where is your journey taking you?
Your daily reflection. Inspired by Taizi’s call: Whither goest thou?
Guiding Principles for the Taizi Drinker
Discover the philosophical cornerstones that define the Taizi experience. Each principle is a reflection on the journey, integrity, and the pursuit of excellence, mirroring the values embodied in every bottle of Taizi.
The Graceful Journey
The Path of Honor
