Experience The Legacy of Taizi
Embark on Taizi’s remarkable journey from its 2007 conception to global recognition. Discover our dedication to craftsmanship, cultural heritage, and innovation in every bottle.
The Founders' Journey
Taizi was founded in 2007 by visionary brothers committed to blending Chinese imperial tradition with New Zealand’s pristine environment. Their resilience and passion created a cultural bridge, making Taizi a symbol of elegance and timeless craftsmanship recognized worldwide.
Our Story
2007: The Inception
2009 : Incorporation
Taizi officially incorporated, marking the beginning of its journey to become a global baijiu brand. This incorporation marked the birth of Taizi. A bridge between cultures, crafted with purpose, authenticity, and the belief that true legacy is built drop by drop.
2010 to 2011: Resilience through Adversity
2010–2011 marked the crucible of Taizi’s journey, a time of creation, loss, and unwavering spirit. Amid celebration and sorrow, the Lu brothers refined their dream beside their father, transforming resilience into the soul of Taizi
2013 - First Production
The first bottles of Taizi were produced, blending traditional techniques with New Zealand’s pristine resources.
2014 to 2019 : The Global Exhibition
Between 2015 and 2019, Taizi stepped onto the world stage. From China’s cities to international publications, it became a symbol of cultural exchange and pride, carrying the spirit of Christchurch to the world.
2014: Heritage Celebrations
Since 2014, Taizi has proudly celebrated World Baijiu Day, standing among the finest in the world. From Beijing to Christchurch, it continues to honor heritage, taste, and timeless craftsmanship.
