The year 2017 marked Taizi’s entry into the world of luxury retail and international travel. It was a journey defined by persistence and belief in the brand’s global potential. After thirteen months of evaluation, Lagardère Travel Retail’s headquarters in Paris granted approval for Taizi to be stocked in international duty-free stores, an achievement rarely seen for a boutique spirit from New Zealand.

That same year, Ballantynes in Christchurch became Taizi’s first premium retail partner, proudly displaying the Crown Prince among the world’s most prestigious names. This milestone was more than commercial success. It was validation that Taizi’s craftsmanship, purity, and story could stand confidently on the global stage, representing the finest fusion of East and West.